Did you know that prior to the 70’s people used to get fit like we do? Even the true old school Roman “gymnasium” more closely resembled the CrossFit box than what you probably think of when you think of the “gym”– a sea of intricate machinery and meandering patrons. So what happened?
Well back in the 70’s, some guy (I’m not in research mode), came out with the Nautilus machines. These machines were specifically designed to limit range of motion and remove all need for skill and technique from exercise. Yeah, I know, so how did they sell it if it’s nowhere near as beneficial as the old way? Well, the answer is the economic benefit. It wasn’t sold to consumers, it was sold to the fitness industry. Globo gym owners. It was explained to them that with these machines, there would be no need for a knowledgeable coach to guide the fitness process: motivate, encourage, teach, guide, and take genuine interest in the people’s progress. The human element could be removed. With one lump investment, the Globo owner was welcomed to sit back and watch the money of well-intended patrons flow in with minimal staffing and very little upkeep. More recently, the other strategy has become to charge ridiculously low prices,since essentially, all customers are doing is renting space for a short period of time. The most troubling reason is that the Globo gym’s business model banks on the fact that most people don’t actually use their membership, or if they do, they don’t use it consistently. Hand in hand with this phenomena is the fact that most people refuse to cancel their Globo gym agreement, because in the back of their minds, as long as they have a “membership” they technically haven’t given all the way up yet–which we both know is silly.
We are different
CrossFit is everything that the Globo gym isn’t, and CrossFit isn’t everything that the Globo gym is.