A Dangerous Idea


In our current economic climate there is an underlying idea that is killing us. That idea is that there are 2 ways to get something done.


  1. Do it

  2. Have someone, or some thing, do it for you

The reason this idea is so pervasive is because it’s usually true.

If I need my car washed I can either do it, or have someone/some thing do it for me. If I need my lawn cut, I can either do it, or have someone/some thing do it for me.

You get the picture.

What is problematic is when we try to apply this idea to fitness. We buy pills, and machines, and DVD’s, and cheap access to facilities—all hoping that our reward for being willing to part with some money will result in us getting what we want. After all, when I give money to the car wash, my car gets cleaned. When I give money to the lawn service, the lawn gets cut. But somehow, no matter how much money I give to pills, soloflex machines, and galactic gyms we still don’t have what we wanted—what we thought we were buying. We can see that fitness is different. It doesn’t work that way. You can’t buy it. YOU MUST DO IT.


“Surprise! You are responsible for your own life!”


Now, if fitness is not something we can buy, but something we must do, we have a new set of problems. We must remove the barriers that are keeping us from doing it. So what are some of these barriers and how does CFBB+CFSL help to combat them?

  1. Money

This is simply a matter of priority. I’ve met almost 0 people who legitimately can’t afford the $4-$5 dollars a day that going to a high quality gym runs. That’s less than most people spend on their daily “mochafrappachinosippi,” their iTunes downloads, or their alcohol. Most often, stopping 1 of your habits that you should probably stop anyway, if fitness becomes a priority, will likely pay for the gym.

     2.   Time

Again priorities. You are the basis upon which everything you do and want to do is built. All of your hopes and dreams of achievement and success are limited by your health and ability to physically accomplish them. Wouldn’t it make sense to start with fitness? Secondly, you will not find a program with a higher “results per hour” ratio than at CFBB+CFSL, so you will be saving time in the long run.

    3.   Knowledge

With the most educated coaches in the state, we can assure your that you will not only be safe, but improve faster and reach your goals sooner than you will anywhere else. You don’t need to know what to do, how to do it, how many to do, or how often to do it. We’ve got that covered.

    4.   Fear

Believe it or not, we understand this one the most. Our entire community is built on being warm and welcoming. If you want what we want, we want you here. You are immediately on the team and part of the family just by showing up!

Maybe you aren’t convinced. Maybe you aren’t ready to jump in yet and see the transformation in your life and body that is possible here. But maybe you would like to start looking into the possibilities. That’s perfect! That’s where it starts. We have made it super easy for you to schedule some time with one of our full-time training staff to discuss your goals and how we can help you achieve them.

Just click here!